Meet The Team
Tirzah Strobos
Role:
Tema Member
Daniel Moyane
Role:
Team Member
Lucia Retief
Role:
Team Leader
Prince Mlambo
Role:
Team Member
My Responsibilties
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Design project scope
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Conduct desktop research
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Conduct user research
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Design final prototype
The Brief
As part of our Honours Degree in 2021 we were required as a group to redesign a service that we identified with problematic areas.
We decided to reconsider how food delivery is currently conducted in South Africa.
By doing desktop research and looking at user reviews we identified one food delivery application with the most user problems. Unfortunately we were unable to use the store's name in our research and had to design our own brand for the improved application we designed.
Approach
We decided to use the Human-Centred Design Process as our approach to solve the problems. The process contains three main phases:
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Inspiration
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Ideation
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Implementation
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As part of the process we used the following methods:
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Popular media search
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Survey
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Swot analysis
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Empathy mapping
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Ideation Session
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Concept Linking
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Prototyping
The Problem
Based on our research we created a process flow highlighting problem areas with red.
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These were the problems we aimed to fix in our redesign
Menu often unclear which leads to user confusion. Might cause the user to exit the application.
Items are often out of stock but not disclosed item selection.
Payment takes very long to process and the app often quits during this step.
Discription of clothing/food are oftern inaccurate and items are often not put in shopping cart.
Vouvher codes sometimes do not authentical and causes difficulty loading a voucher.
There arn't a way to track the order visually and many orders just don't arrive at the buyers house.
The Solution
To create a new application I revised the process flow addressing the problems identified.
Added categories based on events for easier navigation
Show real time how order is being processed
Track order via google maps
Ingredient list based on event
What I Learned
We had challenges communicating with grocery stores as some refused to help and also due to ethical consideration put in place by the brief.
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We ended up basing a lot of our final solution on feedback from the public. It would have been beneficial to receive feedback from grocery stores themselves to better understand why the current process is used.
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On a personal note I should have kept better track of the design process. Some of the handdrawn prototypes and wireframes were lost. For future projects I documented this better.